…they transform! Don’t get me wrong, I fully believe in giving. As a Christian I fully embrace the giving of first fruits, tithes and offerings.
But when talking about a Purpose Led business, giving should not be the main outcome, transformation should. (of course transformation could come out of giving but hear me out)
Many times when I ask business owners who are building their business what their purpose is, they often say it is to give to missions, charity, church, etc. While that is part of the equation, that doesn’t summarize what a business driven by a greater purpose looks like. It’s about Transformation!
So what does transformation look like and how does being purpose led allow a business to achieve this?
Transformation is different for everyone but in short, it is the end result of building a prosperous business that is led by a purpose bigger than simply achieving profits.
Put in a formula, it would look like this.
Purpose + Profits = Transformation
Henry Ford is a great example of what this looks like.
At the time Ford started his car company, horseless carriages were only accessible to the wealthy. But he wanted to build a line of cars that would be accessible to his assembly line workers as well.
So he created greater efficiency with his assembly line that cut production time of a chasis, for example, by 88%, increased wages (which created loyalty), reduced work hours from 9 to 8 hrs/day, and went from 2 shifts/day to 3.
The results of cutting cost, creating company loyalty and increasing production were that the prices of his Model T’s were lowered enough so that the common man could afford it. That also meant that the car was not only for luxury purposes but can be used as a work tool for delivery and transportation. Also, there was enough supply to fulfill the increased demand.
At its peak, Ford cars represented about the half of the cars on the road in the U.S.!
While all that fulfilled one of Henry Ford’s primary purposes, the bigger story is the transformation that occurred. What happened is that the success of the Ford Motor Company created a ripple effect across the industry and way of life for America and beyond that was out of his control. Below are a few examples of the transformation that occurred:
● Assembly line changed the industry
● Increased wages for employees
● Increased wages at competitors companies (competition copied)
● Increased productivity/transportation (cars replaced horse and carriage)
● Urbanization of America since easier/quicker transportation meant people could live further and further outside the city center
So you see, transformation is a result of a profitable business living out its purpose. When building within this model the business will see a greater and broader impact than simply giving.
That is why purpose led businesses don’t give, they TRANSFORM.