Many businesses try to handle their social media marketing for themselves when they first launch with mixed results. Most think creating a page and posting some images will automatically drive in the customers. Not so much.

Using social media for personal consumption vs for marketing purposes have different strategies. So, it’s important to know the differences and time commitments necessary so that you can decide whether or not you try social media on your own vs hiring someone specific for the job. i.e. employee or consultant.

Karen Albert from is a social media expert who helps clarify this question.