Best Practices
Prepare for Increase
Welcome to the Best Practices page of the website. In this page, you will be able to learn from some of the best business practitioners around. Not only are they experts in their chosen business field but they have a heart to impart their decades of experience and wisdom to other purpose led entrepreneurs.
Check back frequently or sign up for our newsletter so you are up to date on the latest piece of business wisdom in the areas of:
Business modeling | Pricing | Branding | Marketing | Finance | Leadership | Business Law | Succession
How to find more time in the day
As busy entrepreneurs, business owners and leaders we are always trying to squeeze out more time in the day to complete important tasks. So we put in more hours in the day, skip lunches and breaks. Unfortunately, there are only a finite number of hours in the day. So...
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PURPOSE FOR YOUR BUSINESS
PURPOSE IS THE ROADMAP FOR YOUR BUSINESS I had the privilege to interview Mike LaRue of the Ignite Franchise Group. We discussed a number of things that positively impacts a business from creating systems to branding to community involvement and more. This first...
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SOCIAL MEDIA: Do it yourself vs hire someone
SOCIAL MEDIA: Do it yourself vs hire someone Many businesses try to handle their social media marketing for themselves when they first launch with mixed results. Most think creating a page and posting some images will automatically drive in the customers. Not so much....
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IS ALL SOCIAL MEDIA THE SAME?
IS ALL SOCIAL MEDIA THE SAME? Whenever a business is thinking about using social media for marketing purposes, the “go to” is Facebook, Instagram and maybe Linkedin. The question is, are all of these the same and do you use the same strategy? What about Snapchat,...
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Common Social Media Mistakes to Avoid
Common Social Media Mistakes to Avoid Karen Albert of Behindyourcurtain.com describes some of the top social media mistakes business owners make. She not only discusses the mistake people make but the proper way to go about developing your social media strategy....
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3 Keys To Business Success in 2017
3 Keys To Business Success in 2017 Reach Your Goals This Year! The key to making a great plan to achieve your business goals is to look at your past successes and challenges. The 3 items outlined in this video are crucial to developing an effective business strategy...
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Success in your business is built around your Passion!
Success in your business is built around your Passion! If you build a business around the ability to generate a good income and nothing else, it may struggle. But if you build a business around passion, you’ll never work again. Of course, you’ll need to implement...
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Don’t Set Sales Goals
Don’t Set Sales Goals Revenue Only Tells Part of The Story Most companies set sales goals and build a strategy to reach that but rarely do they set pre-tax profit goals with accompanying strategies. While it may seem to many that if you reach your sales goals, you...
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Why Your Story Matters: A lesson in branding
Why Your Story Matters: A lesson in branding Because of my marketing background, I often get asked by entrepreneurs on the keys to building a brand. They’re usually thinking about a cool logo design, color schemes, or innovative marketing campaigns but they usually...
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Simple Ways to Protect Your Intellectual Property
Simple Ways to Protect Your Intellectual Property Your most valuable asset as a business owner is most likely your business itself. Among the assets that your business owns, one of the most important assets (next to and yet associated with goodwill) is your company’s...
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Pricing Strategy; What Not to Do
Pricing Strategy; What Not to Do Welcome to the continuation from my last article on “Key Foundation to Grow Profits” . If you read through the entire article, then you’ve probably identified that you need to increase your prices. But how to do so without losing...
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Identify Profit Leaks
Identify Profit Leaks As I stated in the last article, understanding and setting a value based price can be a bit complicated as it involves both objective and subjective measures. But one way to find out if your pricing does not reflect the true value of the...
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Business Law Question – What Kind of Terms Do I Need in My Contract for XYZ Transaction?
Business Law Question – What Kind of Terms Do I Need in My Contract for XYZ Transaction? Well, as every lawyer will tell you: it depends. The answer to your question involves asking yourself a list of basic questions. Before you can determine what kind of terms your...
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Key Foundation to Grow Profits
Key Foundation to Grow Profits If you’re like most businesses, big and small, you are always looking for ways to increase profits. The problem many find is that as their business increases (i.e. more customers or increased revenue) profits don’t always follow suit. In...
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Effective Leadership…it’s not good enough
One of the most interesting things to note about leadership, in my opinion, is that we discuss leadership as if it is inherently good. When we say someone is a leader, we are paying them a compliment. Even our working definition of leadership – leadership is influence...
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5 Common Business Myths
Over the course of my time consulting with businesses and talking to friends and family who have businesses, some common business concepts (or maybe better to say, expectations) tend to come up on a regular basis. If I didn’t know any better, I would believe them just...
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5 Common Business Myths (part 2)
Last week I started to lay out 5 of the common business myths I hear entrepreneurs say. These beliefs are often the very thing that keeps them stuck. So it is very important that you avoid these types of belief. 3. It’s Just The Way We Do It I hear this when...
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Purpose Led Businesses Don’t Give…
…they transform! Don’t get me wrong, I fully believe in giving. As a Christian I fully embrace the giving of first fruits, tithes and offerings. But when talking about a Purpose Led business, giving should not be the main outcome, transformation should. (of course...
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Business With Impact
Is it possible for your business to prosper and still make a difference in people’s lives and the community that your business impacts? Having a heart to do more with your business besides make a lot of money would be what I call a Purpose Led business. Not only is it...
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