PURPOSE IS THE ROADMAP FOR YOUR BUSINESS

I had the privilege to interview Mike LaRue of the Ignite Franchise Group. We discussed a number of things that positively impacts a business from creating systems to branding to community involvement and more.

This first question is around the topic of Purpose. This has been a hot topic as of late and it is more than just the latest fad. A company led by a greater purpose than just the bottom line always has greater staying power.

Listen to what Mike has to say about Purpose and how it’s helped the franchises that he has helped to build.